Friday, 26 August 2011

Idols of Avex Trax [Part 1]

Over the last 2 years, Avex, seeing the rise of popularity in female idols, has launched some groups of their own. Under Avex, unlike other labels and management; these groups tend to get excellent songs, slick looking video clips and professional dance and vocal training.


Tokyo Girls Style was formed in 2009 after Avex spotted a gap in the market, idol groups rising in popularity and being in demand. The girls were aged 12-14 and all 5 were quite talented, and not just a generic cookie-cutter group that we are seeing coming out these days (Girls?!! In Bikinis?!! zomg!)
They take direct influence from their early 2000's predecessor's 'SweetS', and if anybody doubted it, it was solidified in TGS's cover of 'Love Like Candy Floss' - a big hit for SweetS in 2004.

SweetS version - As you can see, the new version has been re-arranged to suit Tokyo Girls' Style's voices more, but the original is still better in my opinion. However, all of TGS's releases have been stellar quality for a group that is so young. Their determination and love for performing really show through in all their songs and PV's. This is a group that, with time, could become an unbeatable force of nature in the Jpop industry. I only hope they last longer than SweetS did, as they have the potential and youth on their side to last a very long time.


Official Youtube

Official Website


Why are there hardly any official pics of these girls online?! They are so adorable! This is the cover of their first single, 'Ganbatte Seishun'

This is a whole new concept for Avex, taking direct influence from AKB48, but in a really, really good way. All of these girls are decent singers, they were auditioned in 2009, and 12 girls passed. I may be biased as I really like this group, but they are very cute, and put forward a energetic, happy image. They are a sunny, fun group and their first single 'Ganbatte Seishun' was released in April 2011.

This is a really great song, and while the clip is quite simple, it showcases personality and a really great bunch of girls. Their first album sold quite poorly, but that could have been because it wasn't really promoted enough. I hope they have a long stay in the Jpop market! I have a favourite already, Rika Shimura! Their 3rd single is available soon!

Official website

Official Youtube


I have put [Part 1] as my label, because I don't think this will be the last foray into idol music for Avex Trax, I hope not, as they tend to be quite good at it, if anything, they need slightly better promotion. As some of these girls are going unnoticed!

Who is your favourite idol group? And are there any idol groups that you think need more love?

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